Mally values its relationship with You and uses commercially available technology to safeguard any personal information collected through the Site. Unfortunately, the internet is an open medium and no data transmission through the internet is completely secure. You transmit Your personal information at Your own risk and Mally does not guaranty or warranty the security of information You transmit to or from the Site other than as described herein. Once received, Your personal information is retained only as long as necessary to respond to Your questions/requests, fulfill your request for literature or other information, to provide product support, correct problems with the Site, contact You (for example, to notify You of new or improved services or Site features), to enlist Your participation in email campaigns, surveys, promotions, sweepstakes or contests, to customize Licensed Content, improve customer support services, conduct research, advertising, marketing and promotional campaigns, and to provide anonymous reporting for Our use and that of third parties. Your personal information is not shared with third parties.